HR analytics is the practice of collecting workforce data, turning it into metrics, and using those metrics to make better people decisions. It replaces "I think attrition is up in sales" with "first-year attrition in sales rose from 9% to 17% over two quarters, and it tracks with the onboarding change in March."
HR analytics vs HR reporting
Reporting tells you what happened: headcount is 512, turnover was 14%. Analytics tells you why, and what to do about it. The two are often confused — HR reporting vs HR analytics covers the difference in detail.
The four levels of HR analytics
| Level | Question it answers | Example |
|---|
| Descriptive | What happened? | Turnover was 14% last quarter |
| Diagnostic | Why did it happen? | 60% of leavers were in their first year |
| Predictive | What is likely to happen? | Teams with low manager tenure show higher forecast attrition |
| Prescriptive | What should we do? | Move onboarding investment to the two highest-risk teams |
Most teams start at descriptive and work down as their data matures. You do not need predictive models to create value — a clear diagnostic view already changes decisions.
The data you need
At a minimum, an employee master file with: employee ID, hire date, exit date (where applicable), department, location, job level, and — where lawful and appropriate — pay. Add recruitment, absence, training and cost data later to unlock more metrics. HRlytix reads Excel or CSV and maps the columns for you; see uploading data.
The first metrics to track
Start with three or four you will actually act on, not thirty.
HR Metric
Turnover Rate
All exits (voluntary and involuntary unless configured otherwise) divided by average headcount.
Exits During Period / Average Headcount × 100 · Average Headcount = (Beginning HC + Ending HC) / 2
Required data: employee_id, termination_date, employment_status
View metric definition →HR Metric
Retention Rate
Employees active at the beginning of the period who remain active at the end, as a percentage of the beginning population.
Employees Remaining at End / Employees at Beginning × 100
Required data: employee_id, employment_status, hire_date
View metric definition →The HR KPIs that drive decisions has a fuller shortlist with formulas.
A note on benchmarks
Note
Be careful with "industry average" figures. A benchmark only means something if you know its source, year, industry, geography and how the population was defined. If you can't verify those, treat it as noise — your own trend over the last four to eight periods is usually a better yardstick.
How to get started in a week
- Export your employee master file.
- Upload it and confirm the column mapping.
- Open the Executive and Workforce dashboards.
- Find the two metrics moving most against the previous period.
- Ask *why* — filter by department, tenure and location until the pattern is clear.
- Take one decision from what you find, and check it next period.
Frequently asked questions
Is HR analytics the same as people analytics?
The terms are used interchangeably. "People analytics" is more common when the work also covers engagement, performance and organisational-network data, not just core HR metrics.
Do I need a data scientist to start?
No. Descriptive and diagnostic analytics need clean data and good questions, not modelling. Bring in specialists when you move to prediction.
How much history do I need?
One period gives a snapshot. Four or more periods let you see trends and comparisons, which is where most decisions come from.
Every metric in this guide is defined — with its formula and required fields — in the HR Metrics Dictionary.
Open the HR Metrics DictionaryTurn these metrics into dashboards
HRlytix calculates every metric in these guides from your own Excel or CSV data — no formulas required.
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